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Classic favorites such as haleem and samosa remained popular at the iftar table. Hyderabad topped the list, ordering almost a million biryani plates and 5.3 lakh Haleem plates, according to a business statement.
Swiggy says that around 60 lakh biryani orders have been received this Ramzan, which is a 15% increase over normal months
The IPO bound Swiggy, an online food delivery business, also famous for the tagline “The Ultimate Food Delivery App” has stated that it got about 60 lakh biryani orders during the holy month of Ramzan. Biryani orders grew by 15% (from March 12 to April 8) compared to previous months, the company stated on Wednesday, April 10.
Traditional dishes such as haleem and samosa remained popular at the iftar table. Hyderabad topped the list, ordering almost a million biryani plates and 5.3 lakh Haleem plates, according to a business statement.
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In the meantime, the online food delivery platform saw a 34% rise in iftar orders between 5:30 PM and 7 PM during Ramadan. Swiggy reported a considerable spike in orders for popular dishes around the country when compared to usual days.
Orders for phirni increased by 80.97 percent, malpua orders increased by 79.09 percent, and falooda and dates increased by 57.93 and 48.40 percent, respectively.
“Ramzan’s ‘Sweet Spot’ Mumbai, Hyderabad, Kolkata, Lucknow, Bhopal and Meerut saw a drastic increase in orders placed for iftar sweet dishes including malpua, dates and phirni,” according to the business.
Swiggy stated earlier this week that it had started delivering to tourists staying on houseboats on Dal Lake in Srinagar. The company has teamed with Shikara operators, who will help local delivery partners in delivering to the houseboat’s doorsteps.
In the meantime, Invesco has raised Swiggy’s IPO valuation for the third time, from $12.7 billion to $8.5 billion. According to the research desk, the company’s worth has increased by 49% to $12.7 billion since October 2023, with an additional 19% growth since January 2022. Invesco has a nearly 2% interest in the meal delivery business.